Hello and Welcome To

Hey ghouls, My name is Erica, aka Dawl.  

I started What a Dawl in the summer after High School Graduation in 2003. 

I was born and raised in Southern CA.

In 2019, I moved to a small town in the middle of Tennessee. 

In 2020, I found my passion for Home Decor. That same year I became a 

"Micro Influencer". I have found joy in collaborating with companies, and friends.

I have worked with many wonderful companies like, Party City, Old Time Pottery, to even being an ambassador for LilyAna Skin Care.  Check out my reels on my Instagram or Tiktok. 

In 2010,  I created Dawls Bowtique. 

I have now re-branded to

Hey Dawl Co. I became obsessed with hair bows, earrings, and other hair accessories. My favorite thing is crafting. 

I love it so much. My brain thinks in colors and shapes. It's fun putting together cute things.